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About Quay Marine
About us
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INTRODUCTION TO OUR BUSINESS
Quay Marine is a leisure boat retailer and service workshop with the exclusive Cairns dealership with an extensive range of franchises.
Since ownership of the business by the existing partners, management has raised the profile of the dealership brands through active promotion and marketing, moved to more attractive and accessible premises and focuses on customer service.
The main customer base are local families who enjoy boating, estuary fishing, reef activities and water skiing.
With warm year round climate and a choice of exciting water based destinations accessible from the city and surrounds, Cairns is an ideal location for this type of business.
The city of Cairns has a population of 130, 000 approximately and is growing at a rate of 2.5% per annum. This growth goes against the national trend in comparison with other remote or rural areas of Australia, and can be directly attributed to the number of people moving to the city for the climate and natural beauty of the area.
Water sports are particularly attractive to the Cairns population due to the favourable climate and the accessibility of the Great Barrier Reef, fishing estuaries and waterskiing locations.
To best service the market, Quay Marine has provided a wide range of products from basic to deluxe models to ensure leisure boating is accessible to all budgets and for all purposes. Quay Marine has now established a 24 hour breakdown service (no other marine dealership has this facility), together with a 7 day a week trading and 24 hour shop assistance.
Quay Marine have twelve dedicated staff.
With five (5) full time Workshop Technicians, our servicing team looks after servicing and fit ups of new engines, minor and major repairs. Our workshop technicians are kept up to date in all product releases by sending them to training seminars as offered by the manufacturers. We aim to attract staff who get out there and actually use the equipment in their own leisure time! Quay Marine has the longest Mercury technician in Australia.
Our spare parts division carries stock at all times for the commercial fisherman and tourist industry marine operators. Spare parts are delivered to all parts of North Queensland and the Torres Strait Islands, and can be provided to customers usually within 24 hours.
Our show room consists of 2 full time salesmen. Our sales team are passionate and dedicated to the fishing and boating industry. With a life long interest in boating, they are able to select the right boat package for every individual.
THE UNIQUE FEATURE OF OUR BUSINESS
The dealership of Mercury, Savage boats, Stressco boats, Yalta Craft boats and accessory ranges, are the most obvious distinguishing features between the business and our main competition.
Our parent company, Mercury Marine, is backed up and owned by Brunswick Corporation, which also owns and runs Sea Ray Boats, Boston Whaler Boats, Baja Boats, Savage Aluminium and Fibreglass Boats, Bermuda Boats, Quicksilver Inflatables, Navman Electronics, Bermuda Fishing Essentials, Mercruiser and High Performance Mercury Outboards, Mariner and Mercury Outboards and Seapro boats. We are the dealer for Volvo Penta Petrol and Diesel motors.
Quay Marine has an excellent workshop servicing division which was enhanced by our 24 hour breakdown service and free pick up and delivery of service work.
Our business is distinguished through development of personal relationships with our customer base and by providing exceptional customer service to them.
WHAT WE HAVE ACHIEVED
* Consistently built gross sales
* Built long term personal relationships with our customers
* Increased market share to at least 40% of Cairns leisure boasting market
* Expanded our market to Torres Strait Islands
* Quay Marine is currently running 24 in Australia, New Zealand and Solomon Islands in sales.
* Became Platinum Plus Dealers
* Awarded the top 10 dealership in Australia, New Zealand and the Solomon Islands.
SALES PERFORMANCE
With expansion of the product range and strong promotion of brands, the workshop business and sales have naturally expanded the business size and profile.
STRENGTHS
* Reputation of our products
* Experience and stability of personnel
* Reputation established by existing management in sales and workshop service
* Wide product range
* Attractive premises
* Location (central in the main street of Cairns)
* Experience of staff
* Networking and promotion within local boating clubs and associations
* Cairns population growth
* Torres Strait Island Market. |
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